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Astrid and Hal Doder opened the store in October 1977, when Noe Valley was still a blue collar neighborhood. From day one, Astrid insisted on friendly, courteous customer service, and a dedication to high quality and comfort. Veronica Ruedrich, store manager since 1987, continues this tradition. Now, more than three decades later, we are one of the oldest and most respected merchants on 24th Street.
NOE VALLEY MERCHANTS & PROFESSIONALS ASSOCIATION • PO Box 460574, San Francisco, CA 94146 • 628.444.3290
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